Project Overview
Project Overview
Project Overview
ROLE
ROLE
Visual Designer
Visual Designer
TIMELINE
TIMELINE
~3 months
~3 months
TEAM
TEAM
5 members
5 members
PROJECT TYPE
PROJECT TYPE
Brand Identity
UI Design
Brand Identity
UI Design
ABOUT THE PROJECT
ABOUT THE PROJECT
Spero Therapeutics is a biopharmaceutical company focused on immunology and inflammation therapies.
The goal was to create a distinct brand that felt science driven while introducing more humanistic qualities.
Spero Therapeutics is a biopharmaceutical company focused on immunology and inflammation therapies.
The goal was to create a distinct brand that felt science driven while introducing more humanistic qualities.
THE CHALLENGE
THE CHALLENGE
Spero was evolving both its visual identity and story. The challenge was to create a flexible visual foundation that could support future messaging.
Spero was evolving both its visual identity and story. The challenge was to create a flexible visual foundation that could support future messaging.
Research & Discovery
Research & Discovery
An ecosystem review showed an opportunity to differentiate Spero from competitors that relied on cool palettes, rigid layouts, and conventional imagery.
Using those findings as a foundation, I explored several visual directions before refining the final system.
An ecosystem review showed an opportunity to differentiate Spero from competitors that relied on cool palettes, rigid layouts, and conventional imagery.
Using those findings as a foundation, I explored several visual directions before refining the final system.
Refinement
Refinement
The visual system was refined by combining complementary elements across the explorations.
I adjusted the color palette, typography, and visual treatments to create a more cohesive and flexible direction.
The visual system was refined by combining complementary elements across the explorations.
I adjusted the color palette, typography, and visual treatments to create a more cohesive and flexible direction.
Final Outcome
Final Outcome
The expressive visuals, clean typography, and rich color system helped Spero stand apart from others in the ecosystem which was usually defined by a clinical design.
The result was a flexible brand foundation that could support the company's evolving story and future growth.
The expressive visuals, clean typography, and rich color system helped Spero stand apart from others in the ecosystem which was usually defined by a clinical design.
The result was a flexible brand foundation that could support the company's evolving story and future growth.
Let’s Connect!
Let’s Connect!
Let’s Connect!
Let’s Connect!
Let’s Connect!
Reach out with questions, ideas, or just to say hi.
Reach out with questions, ideas, or just to say hi.
Reach out with questions, ideas, or just to say hi.
Reach out with questions, ideas, or just to say hi.
Reach out with questions, ideas, or just to say hi.