IDRx
IDRx
IDRx
Project Overview
Project Overview
Project Overview
ROLE
ROLE
Visual Designer
Visual Designer
TIMELINE
TIMELINE
~5 months
~5 months
TEAM
TEAM
4 members
4 members
PROJECT TYPE
PROJECT TYPE
Brand Identity
UI Design
Brand Identity
UI Design
ABOUT THE PROJECT
ABOUT THE PROJECT
IDRx is a precision oncology company developing targeted therapies for GIST.
IDRx is a precision oncology company developing targeted therapies for GIST.
THE CHALLENGE
THE CHALLENGE
The challenge was to evolve IDRx’s existing brand into a more cohesive and elevated visual system.
The challenge was to evolve IDRx’s existing brand into a more cohesive and elevated visual system.
Research & Discovery
Research & Discovery
A review of IDRx’s existing site and competitive landscape helped to find areas for differentiation within oncology.
The research pointed toward a warmer and more energetic approach, which was used to ideate a few different design directions.
A review of IDRx’s existing site and competitive landscape helped to find areas for differentiation within oncology.
The research pointed toward a warmer and more energetic approach, which was used to ideate a few different design directions.
Refinement
Refinement
The selected direction expanded the existing brand through bolder typography, a broader color palette, and geometric visual elements.
The selected direction expanded the existing brand through bolder typography, a broader color palette, and geometric visual elements.
Final Outcome
Final Outcome
The final system created a brighter, more patient focused and optimistic expression of the IDRx brand.
IDRx was later acquired by GSK in 2025.
The final system created a brighter, more patient focused and optimistic expression of the IDRx brand.
IDRx was later acquired by GSK in 2025.
Let’s Connect!
Let’s Connect!
Let’s Connect!
Let’s Connect!
Let’s Connect!
Reach out with questions, ideas, or just to say hi.
Reach out with questions, ideas, or just to say hi.
Reach out with questions, ideas, or just to say hi.
Reach out with questions, ideas, or just to say hi.
Reach out with questions, ideas, or just to say hi.