Project Overview
Project Overview
Project Overview
ROLE
ROLE
Visual Designer
Visual Designer
TIMELINE
TIMELINE
~2 months
~2 months
TEAM
TEAM
5 members
5 members
PROJECT TYPE
PROJECT TYPE
Brand Identity
UI Design
Brand Identity
UI Design
ABOUT THE PROJECT
ABOUT THE PROJECT
Arboretum Clinical is a resource center that informs patients and professionals with details about Arboretum's testing programs and includes access to test ordering.
The goal was to adapt the Arboretum brand for a clinical audience with cleaner and more precise visuals.
Arboretum Clinical is a resource center that informs patients and professionals with details about Arboretum's testing programs and includes access to test ordering.
The goal was to adapt the Arboretum brand for a clinical audience with cleaner and more precise visuals.
THE CHALLENGE
THE CHALLENGE
The site needed to feel connected to the Arboretum ecosystem while making it easier for healthcare professionals to quickly find the information they need.
The site needed to feel connected to the Arboretum ecosystem while making it easier for healthcare professionals to quickly find the information they need.
Research & Discovery
Research & Discovery
Using the corporate brand as a foundation, I explored ways to simplify the visual system for a clinical audience.
My design directions focused on lighter colors, cleaner compositions, and more streamlined visuals.
Using the corporate brand as a foundation, I explored ways to simplify the visual system for a clinical audience.
My design directions focused on lighter colors, cleaner compositions, and more streamlined visuals.
Refinement
Refinement
The design system was refined into a more structured and restrained visual language. Grid based collages were kept as a connection to the corporate brand but were simplified for the clinical experience.
The design system was refined into a more structured and restrained visual language. Grid based collages were kept as a connection to the corporate brand but were simplified for the clinical experience.
Final Outcome
Final Outcome
The final look bridged the gap between brand storytelling and functional design.
The adapted system helped create clearer access to resources while maintaining a visual connection to the broader Arboretum brand.
The final look bridged the gap between brand storytelling and functional design.
The adapted system helped create clearer access to resources while maintaining a visual connection to the broader Arboretum brand.
Let’s Connect!
Let’s Connect!
Let’s Connect!
Let’s Connect!
Let’s Connect!
Reach out with questions, ideas, or just to say hi.
Reach out with questions, ideas, or just to say hi.
Reach out with questions, ideas, or just to say hi.
Reach out with questions, ideas, or just to say hi.
Reach out with questions, ideas, or just to say hi.