Project Overview
Project Overview
Project Overview
ROLE
ROLE
Visual Designer
Visual Designer
TIMELINE
TIMELINE
~4 months
~4 months
TEAM
TEAM
5 members
5 members
PROJECT TYPE
PROJECT TYPE
Brand Identity
UI Design
Brand Identity
UI Design
ABOUT THE PROJECT
ABOUT THE PROJECT
Arboretum is a diagnostics company focused on making genetic insights more accessible for patients, providers, and partners.
The goal was to evolve Arboretum's existing brand into a more unique look that resonated with a broader audience.
Arboretum is a diagnostics company focused on making genetic insights more accessible for patients, providers, and partners.
The goal was to evolve Arboretum's existing brand into a more unique look that resonated with a broader audience.
THE CHALLENGE
THE CHALLENGE
The challenge was crafting a brand that felt more human and distinct within a heavily clinical industry while still maintaining scientific credibility.
The challenge was crafting a brand that felt more human and distinct within a heavily clinical industry while still maintaining scientific credibility.
Research & Discovery
Research & Discovery
We began with an ecosystem review that presented an opportunity for Arboretum to bring more warmth and visual interest to a biotech landscape that felt rigid and generic.
From there, I explored a few visual directions that balanced organic forms with a framework of structure and connection.
We began with an ecosystem review that presented an opportunity for Arboretum to bring more warmth and visual interest to a biotech landscape that felt rigid and generic.
From there, I explored a few visual directions that balanced organic forms with a framework of structure and connection.
Refinement
Refinement
The visual direction was further refined with a more grid based framework while maintaining a sense of organic flow.
As the design system developed, certain visual elements were further adjusted to support accessibility.
The visual direction was further refined with a more grid based framework while maintaining a sense of organic flow.
As the design system developed, certain visual elements were further adjusted to support accessibility.
Final Outcome
Final Outcome
By combining structure with organic movement, the final direction helped Arboretum stand apart from more traditional biotech brands while supporting their mission of making precision medicine more accessible.
This brand was later expanded into Arboretum Clinical, where the composition was adapted for a more clinically focused look.
By combining structure with organic movement, the final direction helped Arboretum stand apart from more traditional biotech brands while supporting their mission of making precision medicine more accessible.
This brand was later expanded into Arboretum Clinical, where the composition was adapted for a more clinically focused look.
Let’s Connect!
Let’s Connect!
Let’s Connect!
Let’s Connect!
Let’s Connect!
Reach out with questions, ideas, or just to say hi.
Reach out with questions, ideas, or just to say hi.
Reach out with questions, ideas, or just to say hi.
Reach out with questions, ideas, or just to say hi.
Reach out with questions, ideas, or just to say hi.